- 0:30
- % of viewers still watching at the 30-second mark. The hook score — higher is better. "below" / "above" = vs YouTube's typical for that length.
- AVD
- Average View Duration as % of total length. 15 % means viewers watch 15 % through on average.
- WH 7D
- Organic watch hours earned in the last 7 days (paid views excluded). Shows current momentum.
- Total WH
- Lifetime organic watch hours. Proven total engagement — YouTube's main ranking input.
- EFF
- Efficiency = Total WH ÷ YT Views. Higher means each viewer watches longer. Good proxy for content quality.
- Rev
- Estimated lifetime earnings. Lags ~48h, finalized monthly.
- RPM
- Revenue per 1000 views. Sort by this to pick the next songs to produce.
- Mon%
- Share of views that actually served ads. The truth-teller for cheap traffic.
- Subs
- Subscribers gained from this video since publication. A strong signal the piece converts casual viewers into followers.
- Geo
- Top viewer countries by share, e.g. IN 93 / CO 6 / FR 1 = 93 % India, 6 % Colombia, 1 % France. Tells you which market the piece actually lands in.
- Traffic
-
Sticky holds viewers and YouTube is picking it up. Your best performers.
Hidden Gem strong retention, but under-served by the algorithm. Worth a nudge: thumbnail, title, sharing.
Weak Hook viewers drop off early. Rework the first 30 seconds.
Warming Up too new or too little data yet. Check back in a few days.
No Data no analytics returned yet, often a brand-new or private upload.
- Prune?
- Prune flags a video that is safe and low-value to make private: at least 90 days old, weak stickiness (0:30 under 15% and AVD under 15%), under 0.5 organic watch-hours, and currently public. Recent videos are shielded by the 90-day gate so reporting lag never flags a fresh upload. Everything else shows a dash. Guardrail: your qualifying (non-ad) watch-hours are about 4,300, only ~300 above YouTube's 4,000 bar, so prune conservatively and keep the total above ~4,300. Note: you are already monetized, so dipping under 4,000 would not de-monetize you (that bar is for acceptance, not retention).
🎯 Which to double down on
Sort by 0:30 ↓ to surface the strongest hooks. Prioritise Sticky and Hidden Gem: they already hold viewers, so extra reach (sharing, playlists, a sharper thumbnail) compounds instead of propping them up. Rework the opening on any Weak Hook before pushing it, and give Warming Up a few days of data before judging. Cross-check AVD > 10 %, and use RPM and Mon% to see which topics actually convert to watch time and revenue.