- 0:30
- % of viewers still watching at the 30-second mark. The hook score — higher is better. "below" / "above" = vs YouTube's typical for that length.
- AVD
- Average View Duration as % of total length. 15 % means viewers watch 15 % through on average.
- WH 7D
- Organic watch hours earned in the last 7 days (paid views excluded). Shows current momentum.
- Total WH
- Lifetime organic watch hours. Proven total engagement — YouTube's main ranking input.
- EFF
- Efficiency = Total WH ÷ YT Views. Higher means each viewer watches longer. Good proxy for content quality.
- Rev
- Estimated lifetime earnings. Lags ~48h, finalized monthly.
- RPM
- Revenue per 1000 views. Sort by this to pick the next songs to produce.
- Mon%
- Share of views that actually served ads. The truth-teller for cheap traffic.
- Subs
- Subscribers gained from this video since publication. A strong signal the piece converts casual viewers into followers.
- Geo
- Top viewer countries by share, e.g. IN 93 / CO 6 / FR 1 = 93 % India, 6 % Colombia, 1 % France. Tells you which market the piece actually lands in.
- Traffic
-
Healthy growing organically — best for ads amplification.
Under-Promoted great retention, suppressed by algorithm — prime ad candidate.
Bleeding Budget views are mostly paid, weak organic — risky to advertise.
Review low data or paused — wait or investigate.
🎯 Picking top 12 for ads
Sort by 0:30 ↓ to surface the strongest hooks. Prioritise Healthy or Under-Promoted traffic — they have organic backing so ad spend amplifies rather than props up. Cross-check AVD > 10 % and skip any Bleeding Budget video unless you're testing cold audiences; cross-check RPM and Mon% before spending — high views + low Mon% = cheap traffic that doesn't pay.